Boardworks SUP to Debut at 2014 Paddle Expo with System X Distribution
Carlsbad, CA. August 15, 2014. Boardworks Surf will be using System X Distribution to distribute Boardworks Inflatable SUP’s and Badfish SUP products to the European Market. System X is based in the UK and distributes to retailers across Europe. This will be the first time Badfish SUP will be available in Europe.
“SystemX is a major player in the European Paddle Sports market, and we were looking for a distributor that could reach the canoe/ kayak market in Europe. One of our top performing brands is Badfish, it is the only River specific SUP brand, and it needs to be sold through specialty retailers that understand whitewater. SystemX distributes some of the top brands in whitewater, and we are lucky to have our logo on their “brands” page.” Says Boardworks’ National Sales Manger Ryan Guay.
“We have new models for 2015 that will continue to push the level of River SUP. Since the day we launched our website we have had consistent interest from Europe about our products. Europe has a long tradition of river sports and whitewater paddling and Badfish boards are a natural fit for the European market. We have been shipping individual boards to European customers over the past few years, but we are really excited to be working with SystemX to get Badfish to the European market in more cost efficient manner.” Says Mike Harvey, co-owner of Badfish SUP.
System X will be focusing on inflatable SUPs for 2015 and will be showing the product lineup at Paddle Expo in Nuremberg Germany, the 28th-30th of September. They will be stocked with inventory by January 2015.