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    Badfish Blog — Category_SUP News

    Introducing the Flyweight and Winner of Outside Magazine's Gear of the Year Award

    Introducing the Flyweight and Winner of Outside Magazine's Gear of the Year Award

    Introducing the newest addition to the Badfish inflatable lineup the FLYWEIGHT! Weighing in at only 18 pounds, the Flyweight weighs less and packs down even smaller and easier than your average inflatable paddleboard. Our new AirLite drop stitch technology allows us to shed weight without compromising rigidity and durability. We are so proud to announce that the FLYWEIGHT design is also the winner of Outside Magazine's Gear of the Year Award for 2021! The board comes equipped with all the features and quality you would expect from Badfish, including a removable water bottle holder, removable fins, built-in action camera mount, and tie-downs.

    New Badfish Podcast-Introducing the Badfish SUP Journal

    New Badfish Podcast-Introducing the Badfish SUP Journal

    Our new Podcast the "Badfish SUP Journal" is live on Apple, Spotify and Google. The mission of the new Podcast is to share some story-telling, interviews and technical tips from the our community and the larger paddling community. The first episode features an interview with a true legend of paddling, Charlie Macarthur "C-Mac". C-Mac shares his story of how he first discovered stand up paddling on the south shore of Oahu in the 70's! Check out the first episode and look for future episodes every couple of weeks. We hope we can provide some interesting content in this period of forced isolation to keep your stoke for paddling alive! Please subscribe to the pod, rate and review the first episode and send in your comments or questions to info@badfishsup.com. Thanks and see you on the water! -Mike Harvey

     

    This is the first River Surfer, then called the "Chubby Stick" that Zack built for me in the winter of 2009.

     

    Badfish SUP Announces Partnership with Effort, Inc. for Southeastern Sales Representation

    Badfish SUP Announces Partnership with Effort, Inc. for Southeastern Sales Representation

    “Badfish is a brand that aligns directly with the mission and purpose of Effort, Inc. I've known the founders and owners of Badfish for many years and have a great deal of respect for the innovation and creativity they have brought to our industry. I'm certain they are making best-in-class products that answer the needs of consumers and retailers while upholding a valuable and sustainable brand name and good business practices. Effort, Inc. is excited about this partnership with Badfish!”- Spencer Cooke

     

    Badfish SUP, maker of stand up paddleboards and river surfing boards and based in Salida, CO, is excited to announce that it has entered into a partnership with Spencer Cooke and his multi-media and sales organization, Effort, Inc. Badfish will be represented by Spencer and Brad Scott along with the whole Effort, Inc. team, in the Southeastern US (including Ohio and Pennsylvania.)

    Spencer CookBrad Scott

    Spencer Cooke (Effort, Inc. President) Top: Brad Scott (Territory Manager)

    Badfish was founded in 2010 by surfboard shaper Zack Hughes and whitewater park designer Mike Harvey in Zack’s garage in Salida. In 2017 whitewater kayaking and stand up paddle pioneer Luke Hopkins joined Badfish as the third owner. Badfish designs and manufactures high performance, inflatable paddleboards for everyday paddling as well as purpose built boards for adventures like whitewater, river surfing, fishing and multi-day touring. Badfish is distributed in the US out of their warehouse in Salida.

    Effort, Inc. was founded by Spencer in 1996 and is based in Asheville, NC. Effort, Inc. is a sales and multimedia company focused in specialty sales representation and content creation. Effort , Inc. represents the outdoor industry through relationships, brands and products. In doing so, they hope to encourage positive experiences with the goods they help bring to the consumer market. “This business has always been about using and experiencing the products we sell. We care greatly about how and why the products are made. Just as important, we want to know and care for the people involved in our business. Our job is to sell and our mission is to share, inspire and experience”

    “Badfish is a brand that aligns directly with the mission and purpose of Effort, Inc.  I’ve known the founders and owners of Badfish for many years and have a great deal of respect for the innovation and creativity they have brought to our industry.  I’m certain they are making best-in-class products that answer the needs of consumers and retailers while upholding a valuable and sustainable brand name and good business practices.  Effort, Inc. is excited about this partnership with Badfish!”– Spencer Cooke

    "Spencer and Brad Scott have a long track record in the Outdoor Industry. Not only are they expert paddlers and fishermen, who live this stuff every day, they have a remarkable record of exceptional customer service. After a high stakes negotiation at a truck stop Indian restaurant in Oklahoma (we recommend the goat curry), we were excited that these guys agreed to come on board. We are really excited to be working with them, introducing our boards to new customers in the Southeast and continuing to provide excellent service to our existing customers. Also, Spencer has a pretty cutting edge stable of cats with lasers for eyes…which is a nice bonus.” Says Badfish Co-Owner Mike Harvey.

    Get ready to be seeing more Badfish in the Southeast! To learn more about Effort, Inc. visit their website.

    *Effort, Inc also provides product knowledge through Rapid Transit Video. **Effort, Inc Brand Partners: Accent/CannonASTRALBadfishImmersion ResearchRecover BrandsRumpl

    Ted Keyes as Badfish's Northwest Sale Representative

    Ted Keyes as Badfish's Northwest Sale Representative

    I first met Ted Keyes on a multi-day Main Salmon paddling trip with SUPtheMag. We instantly became friends...but I think that's what Ted does; he makes friends with every body. During the whole trip all he really cared about was making sure everyone around him had a good time. He wasn't concerned with stomping lines and being in the spotlight. The SUP Squatch was his weapon of choice and he'd comically guide paddlers through the rapids on the giant board. Ted loves paddling and he does everything he can to share that love and experience with others. Which is why we are so excited to have him as our new NorthWest sales rep. Everything he does, he does for the love and we know he wouldn't be with us if he didn't believe in us as a company.
    "I'm stoked to join the Badfish SUP family. No other SUP brand has been as dedicated to the growth of the sport as Badfish. Zack Hughes has been consistently shaping the future of the sport from the beginning. Mike Harvey has fielded the most competitive team of athletes that provide the most authentic marketing the sport has to offer. Luke Hopkins has consistently upgraded and evolved the materials and processes of the product to withstand use and abuse that not only exceeds the industry standards, but also raises that bar even higher.So, I'm humble and grateful for the opportunity to be representing Badfish SUP in the outdoor market" -Ted Keyes

    Born and raised in Dayton, Ohio, Ted now calls Twin Falls, Idaho his home. He holds a Masters Degree (M.A.) in Organizational Leadership from Gonzaga University and has his Bachelors of Science from Colorado State University. Ted's a paddling OG, he can't remember the time before he was paddling rivers. He was an early canoeist, then raft guide, kayaker, kayak instructor at Colorado state university, and WW kayak competitor. He's been a sales rep in the industry since 1997; so the man knows what he's doing! -Brittany Parker