“Badfish is a brand that aligns directly with the mission and purpose of Effort, Inc. I've known the founders and owners of Badfish for many years and have a great deal of respect for the innovation and creativity they have brought to our industry. I'm certain they are making best-in-class products that answer the needs of consumers and retailers while upholding a valuable and sustainable brand name and good business practices. Effort, Inc. is excited about this partnership with Badfish!”- Spencer Cooke
Badfish SUP, maker of stand up paddleboards and river surfing boards and based in Salida, CO, is excited to announce that it has entered into a partnership with Spencer Cooke and his multi-media and sales organization, Effort, Inc. Badfish will be represented by Spencer and Brad Scott along with the whole Effort, Inc. team, in the Southeastern US (including Ohio and Pennsylvania.)
Spencer Cooke (Effort, Inc. President) Top: Brad Scott (Territory Manager)
Badfish was founded in 2010 by surfboard shaper Zack Hughes and whitewater park designer Mike Harvey in Zack’s garage in Salida. In 2017 whitewater kayaking and stand up paddle pioneer Luke Hopkins joined Badfish as the third owner. Badfish designs and manufactures high performance, inflatable paddleboards for everyday paddling as well as purpose built boards for adventures like whitewater, river surfing, fishing and multi-day touring. Badfish is distributed in the US out of their warehouse in Salida.
Effort, Inc. was founded by Spencer in 1996 and is based in Asheville, NC. Effort, Inc. is a sales and multimedia company focused in specialty sales representation and content creation. Effort , Inc. represents the outdoor industry through relationships, brands and products. In doing so, they hope to encourage positive experiences with the goods they help bring to the consumer market. “This business has always been about using and experiencing the products we sell. We care greatly about how and why the products are made. Just as important, we want to know and care for the people involved in our business. Our job is to sell and our mission is to share, inspire and experience”
“Badfish is a brand that aligns directly with the mission and purpose of Effort, Inc. I’ve known the founders and owners of Badfish for many years and have a great deal of respect for the innovation and creativity they have brought to our industry. I’m certain they are making best-in-class products that answer the needs of consumers and retailers while upholding a valuable and sustainable brand name and good business practices. Effort, Inc. is excited about this partnership with Badfish!”– Spencer Cooke
"Spencer and Brad Scott have a long track record in the Outdoor Industry. Not only are they expert paddlers and fishermen, who live this stuff every day, they have a remarkable record of exceptional customer service. After a high stakes negotiation at a truck stop Indian restaurant in Oklahoma (we recommend the goat curry), we were excited that these guys agreed to come on board. We are really excited to be working with them, introducing our boards to new customers in the Southeast and continuing to provide excellent service to our existing customers. Also, Spencer has a pretty cutting edge stable of cats with lasers for eyes…which is a nice bonus.” Says Badfish Co-Owner Mike Harvey.
Get ready to be seeing more Badfish in the Southeast! To learn more about Effort, Inc. visit their website.
*Effort, Inc also provides product knowledge through Rapid Transit Video. **Effort, Inc Brand Partners: Accent/Cannon • ASTRAL • Badfish • Immersion Research • Recover Brands • Rumpl